Marketing for Artists: Free Workshop Series

This 5-part series is presented by arts marketing specialist Jesa Damora of FunnelCake Marketing (see more below) and will include other Brooklyn arts marketing experts.

All talks are free, created especially for Gowanus Open Studios 2013. We welcome all artists and arts organizations, from Gowanus and beyond. While this workshop will focus on GOS 2013, it is applicable to all.

Marketing I , II, III and IV:  Already completed.  And all really great. We hope to see you at the fifth, or at another workshop soon to be announced.  Join our mailing list to stay posted on events and meetings and workshops!  We look forward to seeing you soon.


Marketing V: What’s next?  Appreciating Your Visitors and Developing Your Buyers

October 28, 2013, 7-9pm
Hosted by Textile Arts Center, 505 Carroll St, betw 3-4 Aves.

What now? Tempted to relax because the GOS 2013 weekend is over and it took a lot of your energy?
Strike while the iron is hot, they say–and they’re right. All the work you’ve done to pull it together for this one weekend isn’t gone once it’s done. But you’ll get the most out of it if you start right away. Use the several weeks following GOS 2013 to build your community, make the pitch, get the show, bag the sale. Here’s how.

Special guest Amy Kisch, founder and CEO of AKArt, will join the lovely Jesa Damora to share their experience and tips for making the most of your follow-up opportunities.

AKArt is an art advisory agency specializing in strategy, programming, curation, collection management, exhibitions, project + sponsorship + brand development, marketing, PR and events. AKArt curates and produces numerous art ventures with art galleries, art fairs, auction houses, corporations, sponsors, museums, curators, artists, art organizations, publishers, universities + collectors.


Jesa has just completed an amazingly successful stint as Marketing Coordinator of Somerville Open Studios 2013 (450 participating artists just outside Boston). Her team’s success includes placing features and interviews in the Boston Globe, WBUR-NPR’s All Things Considered, WBUR’s The ARTery,, Dig Boston, and Artscope. And of course, they recruited one of the largest crowds ever for their SOS event this May.

Through her company, FunnelCake Marketing, Jesa Damora helps creative people to focus their goals, leverage their objectives, develop relationships with mentors, institutions, and communities, and get known. And, yes, make a better income in the process.


-PAST- Marketing I: Why participate in Open Studios?
Monday, June 10, 2013, 7-9pm
Location: Proteus Gowanus, at the corner of Nevins and Union, enter down alley off of Nevins (see below).

Thinking of participating in Gowanus Open Studios this coming October 19-20? Not sure how it would be valuable for you? Why do Open Studios?

Learn how you can tell your story through being a part of open studios—and maximize the experience. Discover a new kind of marketing that can be authentic and nourishing. For new and experienced artists, decided and undecided about participating in GOS 2013.

Proteus Gowanus is located at the corner of Union and Nevins Streets in Brooklyn. The building is next to the Gowanus Canal at the Union Street Bridge. Entrance to the gallery is off Nevins Street: enter through the large black gates, walk down the alleyway to the end, second door on the left. Look for the golden arm above the gallery door.

Proteus Gowanus is an interdisciplinary gallery and reading room housed in a former 1900 box factory located centrally among several vibrant, Brooklyn communities. Exhibits of art, artifacts and books organized around a yearlong theme are exhibited in The Proteus Room, our central gallery space.

-PAST- Marketing II: Engaging the public: Getting them in the Door
Monday, June 24, 2013, 7-9pm
Location: Brooklyn Art Space (BAS), 168 7th St. (betw 2-3 Aves.), 3rd Floor

How do you engage people to come see your work? How do you connect with them, how do you find more people– and the right people?

Learn how to identify and grow your various markets. Create your own strategy for using the tools to do this, including mailing lists, using an email marketing service, physical mailings, flyers, and social media. Learn how to coordinate your marketing with the work that GOS 2013 will be doing itself.

Special guest Alexis Tryon of will share her tips and strategies for how to make the most of current social media technologies.

-PAST- Marketing III: How can I attract VIP visitors?
Monday, July 8, 2013, 7-9pm
Location Two Moon Art House and Cafe, 315 4th Ave (betw 2-3 Sts.)

How do you get those few special people to your studio? How do you attract your best clients, the press, gallery owners, critics, curators, bloggers, dealers, art buyers?

Learn why getting noticed is part of a bigger picture; why personal contact is essential; why you are as important as your work. Strategize about pricing your work.

Special guests Noah Fischer of OccupyMuseums and Krista Saunders and Jill Benson of Ground Floor Gallery will share their experiences as artists and curators in defining who are your VIPs and how to get their attention.

-PAST- Marketing IV: Exhibiting is a function of marketing

Monday, July 29, 2013, 7-9pm
Location: Gowanus Print Lab, 54 2nd Ave (betw 7-8 Sts.)

How do you make your art and your studio accessible and appealing to your visitors? How do you engage your visitors?

Learn many ways to make it easy for people to access and engage with your work, including culling, curating, lighting, and explaining. De-mystify the nitty-gritty of layout, display, and organization.

Special guests George Del Barrio (of GowanusLoft, Vanderbilt Republic, and Art from the Heart) and Felicity Faulkner (artist, exhibit installer, and curator) will join the lovely Jesa Damora to share their experience and tips for creating an exhibit that you visitors won’t forget.

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